Ask the Employment Specialist: How to win at the online application screening game

Dear Joanna,

I keep applying for teller/customer service positions at the banks. As recommended, I register on their website, post my resume and cover letter and apply for job opportunities as they come up. I have never received a phone call for an interview. What am I doing wrong?

Signed: Online 

Dear Online,

Did you know that many of the larger companies like the banks use an online software that is automated for screening of online applications. It is known as the Applicant Tracking System (ATS). For your resume/cover letter to be flagged by the recruiter or hiring manager in the ATS, I recommend the following tips by Resume Help.

1. Category matching.

Did you notice how job descriptions have become more creative, and many job titles, departments and roles have never been seen before? Functions and roles contain fewer tasks and there is a bigger focus on outcomes. Companies are looking for specialists, not generalist. Create a separate section in the top 1/3 of your online resume that captures your relevant category expertise. For example, Client Relationship Management, Communications and Financial Analysis.

2. Resume keyword matching.

Focus on the priority keywords within the job description. Use the exact words and language in the posting. Do not use your own words. Avoid synonyms or acronyms. For example, if you are applying for a “Customer Service Representative”, and phrases such as “relationship management”, “analytical skills” and a “bachelors degree”, appear in the job description, these are mandatory qualifications. Keyword matching shows the system that you understand the job requirements and that you “speak their language”.

3. Include your accomplishments.

This is your strategy to market yourself in both the online application and interview. It is how you can stand out from the crowd. Your accomplishments should be unique, valuable and strategic. The phrases need to be personal and real. Using the keywords in the job description, prepare these statements. These statements are well-received by these outcome based job lists. Based on the STAR method (situation, task, action and result), you can prepare these statements for the resume as well as to respond to the behavioural questions in the interview.

4. Don’t rely only on online applications.

Build your professional network, meet as many people as possible in your field, engage in information interviews, use social media to research and network. Most people get jobs through people they know.

Joanna