With the exponential growth of Facebook (presently over a billion users), Twitter and LinkedIn, in the last decade social media has become touted as the way to do almost everything, including finding new relationships, advocating for political change, driving sales and (of course) finding work. What do these activities share? all of them: romance, political change, sales and employment, are social activities that rely on leveraging networks of people. This means that the more you are able to connect with people and build positive ongoing relationships, the more successful you will be at meeting your goals.
While these tools work well for many, not everyone is equally successful at using them. Just like in real life, there are certain behaviours and activities that are more successful at achieving social goals: